Meridian Credit Union - Health For Wealth
Role: Product Manager / Producer
Meridian Credit Unions first-ever interactive activation for the 2023 Canada Games. We know physical and mental health are connected. Which is one of the reasons for the excitement for realizing Meridian’s Health for Wealth Activation at the Niagara 2023 Canada Summer Games!
Participants got moving and pedaled their way to raise $10,005.61! Which was donated to support 3 local charities, including Strong Minds Strong Kids, who are committed to promoting the mental well-being of children and youth in Canada.
Health for Wealth was a competitive interactive multiplayer experience that allowed four users to pedal on a bicycle in order to race in a mini game. While four navigators would each cyclists compete by solving mini games to remove obstacles on the track.
With more than 75 years of banking history, Meridian is Ontario’s largest credit union, and second largest in Canada, helping to grow the lives of 375,000 Members.
Meridian has $27.2 billion in assets under management (as at June 30, 2021) and delivers a full range of financial services online, by phone, by mobile and through a network of 89 branches across Ontario, and business banking services in 15 locations.